If you work in marketing for a small business, you don’t always want to be hiring a designer for small jobs especially when it comes to digital media.

There are many things you can do yourself in Photoshop or similar programs even if you have little to no experience in it.

Also, don’t hesitate to search for video tutorials online to complement this article and get you well on your way.

1. Edit and enhance your images

First off, you want to be able to do basic things like resizing, cropping and editing any photo so it can fit different online and social media parameters. You need to make sure you’re loading images on your website that isn’t too large, or your profile picture on Facebook isn’t poorly centered.

The visual focus of your images should be the exact same regardless of which channel you’re on so that customers can recognize your brand’s identity. For example, a banner on Facebook is horizontal and is perfect for text information, whereas a Twitter profile photo is quite small.

Learn your image measurements for different platforms and make sure your images stay sharp when you’re resizing them.

2. Make sure your images are mobile-friendly

Another key factor in this day and age is making sure that your images are mobile-friendly since the majority of your customers will probably access your brand via mobile.

This is all about sizing and compression and they are the two most important aspect of a successful image for marketing. If they’re too clunky for mobile, it doesn’t matter how stunning the image is, you will lose many potential clients.

Some helpful suggestions to make your image more mobile-friendly is choosing something that is clear and without too much going on so when you resize it to a smaller size, you won’t lose the impact and it won’t seem too busy.

3. Add depth and texture to your images

This suggestion comes from Nancy Riddick, a design blogger at Last Minute Writing and Writinity: “you can use Photoshop tools to add depth and texture layers even as a beginner.

There are many options for adding textures to flat images to make your design pop.

Don’t make the mistake of going too simple that it looks like you created the graphic in a Word processor. This can work for anything from rustic to bold looks.”

4. Create a blurred background to put the focus where you want it

If you want the viewer to be focused on an aspect of your image or design, the easiest way to do this is to blur the background, which naturally draws the viewer’s eye to the sharply focused part of the image.

Make sure there aren’t too many distractions around the focus of the image and put it in a central location. This isn’t too complicated to do as you can use quite a basic blurring technique to achieve a great result.

5. Make your text wrapping look effortless

Tara Bourne, a writer at Draft Beyond and Research Papers UK, says that “it’s normal to add text to an image but it can be difficult to do this with little experience in photo editing.

The issue here is that your text placement and style can look cheap or basic. One way to avoid this is to create a space between the subject of the photo and the text.

With Photoshop, you can wrap text around an image but also layer it on top of an image. Look at the different options in Photoshop tools to do this because as a marketer it’s important to be able to maximize your images by incorporating text which looks professionally done.”

6. Give your text a reflect effect

A new emerging trend in web design is to create a reflection effect on your landing page text which creates depth.

You don’t want to use this throughout your website but if you use it only on certain parts like headers or categories it can make your webpage pop and appear more dynamic. If this is a look that would work for your business, look into adding text reflection on Photoshop because it’s one of the more straightforward and easy to use Photoshop skills.

Try to avoid doing a full reflection because that is a very dated look – you want to achieve only a suggestion of a reflection.

7. Use blend modes to make images stand out

There are easy ways you can make images pop using Photoshop, such as brightening it or increasing the contrast to make the color stand out more.

Photoshop has many blend modes that let you easily brighten your images to make them livelier and draw viewers in.

In fact, you can consult the Photoshop Essentials guide to learn more about this process. As a marketer, it’s good to know that the images which have a higher contrast are those which are best received online. 

Ashley Halsey, a professional writer at Lucky Assignments and Gum Essays, is involved in many marketing and web design projects online. She enjoys helping her readers develop their online presence and is the go-to person to consult for new design trends.     

You can modify your image by including diverse items of various colors, shapes, styles, and themes. Using the horizontal or vertical type tools you can create and alter the text.

9 Steps to Follow When Adding Text in Photoshop

You don’t have to be an expert or watch endless tutorials on how to include texts on this subject, the steps below will guide you on how use Photoshop like a pro.

• What to Know about the Text

There are 2 types of tools used to design or format text the vertical and the horizontal. You begin by entering a text in a new word layer. It can either be a paragraph or a single word. You will notice that every word changes by growing or shrinking, but it doesn’t combine with other texts or jump to the next line. This happens because every text is separate. Click the Enter option to start a new text. Paragraphs will wrap around the bounds you state.

• Adding the Text

Go to the toolbar and press on the horizontal or vertical type tool depending on the one you prefer. If you want to design a word, tap anywhere in the photo to establish the location of your text. To develop a paragraph, utilize the mouse to form a rectangle that acts as the textbox. You will notice a tiny outline going via the I-beam; this identifies the alpha position. Choose the kind of texts, lettering, dimensions, color, and style. Print your word and choose to commit.

• Create Different Styles

There are several options and tools to craft your desired outcome. You can change the font of your words as many times as you wish and apply new approaches to existing or new words. Alter the size and color and create spaces between the lines.

The faux bold and italic options enable you to italicize or make your texts bold. You can align the text left or any other position. There are also underline and strikethrough options.

• Utilize the Text on Shape Tool

Choose the word on shape tool and press on the figure on which to add the word. Move the mouse through the photo to develop the form. To add the word to the picture, waft the mouse until the sign turns to text mode, choose to add a word then select commit. Sometimes the word has to be in the figure. To do this, move the words via the path, or hold Cmd-click and move the mouse simultaneously.

• Text on Selection Tool

When you click on commit, your selection changes to a path where you can type your words. Choose the text on the selection option and place the mouse on the item in the photo then move the cursor until you make your selection. The offset slider helps to adjust the size of your selection. Confirm the selection to change it to a path. Hover the mouse along the path until it switches to text mode. Add your words and modify them normally. Finish with commit.

• Text on Custom Path

This tool will allow you to draw and include text along on the custom path. Click the custom tool to effortlessly alter your current text to do this, on the click option and choose the current tool. Create a path through the photo then click the cursor to add a word end by committing.

• The Masked Style

The type mask tool allows you to create a text from an image. This activity will require you to use the expert mode. Choose the layer where you would like your words to appear. To ensure that you get good results, avoid creating the type border over a word layer. Click on the horizontal or vertical tool, include other options, and then add your text. The type border will appear in the photo on the layer. A reliable essay writer will give you a detailed article on how to use this tool whenever you feel stuck.

• Save your Files

Select where you want the files to be saved on your device. When you click ‘file’ a dropdown menu will appear, click ‘save as’ choose a name for your document and save. You can save your image anywhere on your device, in the documents, photos, or even the desktop.

• Quick Tips

Adobe Photoshop allows you to quickly add words by typing ‘T’ which takes you to the type tool. In case you experience difficulties with the type tool, make another layer, and if this fails, go to the text tool. You will notice that using the shortcuts on your keyboard does not work; this is because Photoshop uses the keyboard for typing only.

Conclusion

Most people think that Photoshop is challenging to master, but what they do not know is that there are several ways to use this app. Adding text to Photoshop is one of the easiest ways to use this tool to make your images stand out and look professional.

How often do you use Photoshop? Share with us your experience.

Author Bio:

Mollie Porein is a freelance writer who is obsessed with technology, especially Photoshop since it enables us to create unique scenes and mini-worlds. She writes tutorials on how to improve our lives using technology and digital tools. Her work is based on extensive research and her failures that led to success.