Now I am going to add vignette effect. To do this create a new layer by pressing ctrl+shift+N/cmd+shift+N. Select rounded rectangle tool from the tool panel or you can press shift+U again and again until it comes. In the option bar  select the type as path and set the radius = 100 pixels.

11_thumb1 - Create Instagrams WILLOW Effect in Photoshop CS6 | TrickyPhotoshop

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Suggest one tutorial that I MUST write.

Here Ya Go!
Give it a try at least.