Product photo upload requirements of eCommerce platforms

There are hundreds of thousands of businesses that sell online through eCommerce platforms like Shopify, Woocommerce, Amazon, BigCommerce. etc. So, I decided to collate the product photo uploading requirements for all major eCommerce platforms.

Let’s start.

There are some astonishing facts that you’d be interested in it.

A simple LinkedIn search shows that

There are 15,000+ fashion and apparel companies in the US alone

What does this mean to you?

This means that your photos have to be of top-notch if you want to perform better than your competitors. Because

76% people say that product photos influence their buying decision.

I get frequently asked by my client that what should be the ideal size of the photo. I tell them that

the ideal size is 3000 x 3000 pixels with a resolution of 72 dpi.
the photo size should never cross 150KB.

But, we’ll see today what does eCommerce platform suggests

1. Shopify photo uploading requirements

Maximum upload size: 4472 x 4472 pixels with a file size of up to 20 MB
Recommended size: 2056 x 2056 pixels
Minimum size to zoom in: 800 x 800 pixels
File formats: JPG, PNG, GIF, TIFF, and BMP

Here’s the full list for Shopify.

2. Amazon photo uploading requirements

Amazon is pretty strict when it comes to the requirements. My Amazon clients always have the toughest time getting their photos approved.

Minimum size to zoom in: Images should be at least 1000 pixels in either width or height
Recommended size: 2056 pixels wide
Image frame: The product should fill 85% of the frame
Background color: ALL product photos should have a white background
File format: You can upload JPEG, PNG, GIF or TIFF files.
File names: The file name must include the product identifier (this is your Amazon ASIN, JAN, EAN, 13-digit ISBN or UPC). After that, a period and a file extension (see accepted file types listed above). For example, 1234567890123.tif or A987654321.jpg. You may not include dashes, spaces or other characters in the file name.
Design: You can’t include any text, borders, logos, mannequins or watermarks in your images.

Here’s the full list for Amazon.

3. WooCommerce photo uploading requirements

WooCommerce is basically a plugin for your WordPress site. It does not have its own platform. It simply converts your WordPress site into an eCommerce site.

So, there’s no defined set of rules for the product photos. You should check your WordPress theme guidelines for the photo uploading requirements. But, I’ll give you a rough idea.

Minimum size to zoom in: Depends on the WordPress theme
Recommended size: 2056 pixels wide
Maximum file size: 64 MB
Recommended file size: 100KB
Image frame: The product should fill 85% of the frame
File format: You can upload JPEG, PNG, GIF or TIFF files.

4. BigCommerce photo uploading requirements

Maximum upload size: Nothing defined by BigCommerce
Recommended size: 2056 x 2056 pixels
Minimum size to zoom in: 1000 pixels on the longest side
File formats: JPG is recommended

Here’s the full list for BigCommerce.

5. Magento photo uploading requirements

Magento is also a highly customizable platform. Unlike Shopify and BigCommerce, it’s a kind of software that installs on your web server. But, unlike WooCommerce, it doesn’t need WordPress to run.

So, there’s no defined set of rules for the product photos. You should check your WordPress theme guidelines for the photo uploading requirements. But, I’ll give you a rough idea.

Minimum size to zoom in: You can customize it
Recommended size: 2056 pixels wide
Recommended file size: 100 KB
Image frame: The product should fill 85% of the frame
File format: You can upload JPEG, PNG, GIF or TIFF files.

Here’s the full list for Magento.

6. eBay photo uploading requirements

Maximum upload size: 9000 pixels on the longest and 12 MB in size
Recommended size: 800 – 1600 pixels on the longest side
File formats: JPG, PNG, TIFF, BMP, and GIF
Background: The image background can be between white to light gray (a light shadow is also acceptable, but mirror reflections are not allowed).

Here’s the full list for eBay.

7. Squarespace photo uploading requirements

Maximum upload size: 2500 pixels on the longest and 20 MB in size
Recommended size: 2500 pixels on the longest side and 500 KB in size
File formats: JPG, PNG, and GIF

Here’s the full list for Squarespace.

8. Wix photo uploading requirements

Maximum upload size: Nothing defined by Wix
Recommended size: 1200 pixels on the longest side
File formats: Nothing defined by Wix

9. Weebly photo uploading requirements

I could not find any dedicated page for the photo requirements but I found a ticket where the customer support said three things.

Maximum upload size: Nothing defined by 3dcart
Recommended size: 1,000 pixels on the longest size with 72 dpi.
File formats: JPG or PNG recommended

Here’s the full list for Weebly.

10. PrestaShop photo uploading requirements

Maximum upload size: Nothing defined by PrestaShop
Recommended size: 800 x 800 pixels
File formats: JPG and PNG

Here’s the full list for BigCommerce.

11. Volusion photo uploading requirements

Maximum upload size: Nothing defined by Volusion
Recommended size: 1200 pixels on the longest side
File formats: Nothing defined by Volusion

Here’s the full list for Volusion.

12. Big Cartel photo uploading requirements

Maximum upload size: Nothing defined by Big Cartel
Recommended size: 1200 pixels on the longest side (not officially defined by Bigcartel but this size should be good to you)
File formats: Nothing defined by Big Cartel